Marshmallo Brand Guidelines
Our name - no “w”
Marshmallo is properly spelled without the w at the end. When using auto captions, please make sure to delete the w from the end.
Typography
Our preferred font is Rubik. If that is not available, we prefer a Sans-Serif font.
Color
Our main pop color is #d604b8.
Our main resting color is #ffc9f7.
Our secondary resting color is #ff94f0.
Our main text color is #401039.
We don’t use true gray because Marshmallo’s brand is warm and welcoming. Our “grays” incorporate a lot of the hue of our pop color.
When writing text on our pop color of #d604b8, the text color should be true white of #ffffff.
We understand it is not always possible to adhere strictly to these colors. In that case, we prefer that you use a color in the CMYK color space with 7 parts Magenta for every 1 part Yellow.
